Does a business need a separate webpage if it has an active Facebook account?
The need for a webpage in the age of social media may not be immediately apparent to an entrepreneur, but there are a number of perspectives worth considering. Being active on social media is definitely important, and some may find it is sufficient for their needs. It is, however, worth keeping in mind that social media platforms are owned by businesses, and thus they will always operate on their own premises. The businesses in question may change their terms and conditions at a rapid pace, which can have unpredictable results for your business. The worst case scenario is that your page gets removed either temporarily or permanently. An other thing to consider is that trends change, and even though social media aren’t likely to disappear in the foreseeable future, it is difficult to predict what their role will be two years from now. Social media platforms also constantly change their algorithms, which will have an impact on the visibility and traffic of your page.Read More